Internet infrastructure / Strategy / Alignment
Clarity for consequential decisions.
John Matson helps boards and leadership teams turn complexity into strategy—then strategy into coordinated action.
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Strategic advisorLos Angeles /
New Brunswick
The high-stakes brief
The opportunity is technical. The decision is human.
A new top-level domain, a strategic reset, or a board-level disagreement rarely fails for lack of information. The hard part is making the right tradeoffs visible—and building enough shared conviction to move.
Where John works
Strategy that survives contact with reality.
New gTLD strategy
From opportunity framing and application planning to provider assessment, financial models, and executive alignment.
↗ 02Strategic planning
Clear choices around what to defend, where to grow, and what the organization must create next.
↗ 03Board alignment
A data-informed process for surfacing disagreement, testing assumptions, and rebuilding productive collaboration.
↗ 04Facilitated decisions
Purpose-built sessions that draw out the room, focus the conversation, and finish with actionable outputs.
↗ 05Scenario modeling
Decision-ready financial models that expose the variables, risks, and implications inside competing strategies.
↗“His deep understanding of the ICANN guidebook gave us a significant strategic edge.”
“Helped shape the arc of CIRA.”Byron Holland, CEO, CIRA“Bridged international and cultural barriers.”Roelof Meijer, CEO, SIDN“Clear, concise and inspiring.”David Curtin, CEO, IEDR
About John
An engineer’s rigor. A facilitator’s instinct.
John brings 15 years in the domain-name industry and 20 years in aerospace and defense to complex strategic questions.
His experience spans ICANN’s new gTLD program, more than 50 applications, the launch of .art, registry sales channels, and strategic planning for country-code registries. He holds mechanical and aerospace engineering degrees from Purdue University and works with for-profit and not-for-profit organizations.
Make the next move clear.
Bring the opportunity, the disagreement, or the decision that cannot stay fuzzy.
Email John